#isp

The source optimizer can automatically optimize your campaign based on your CPA, CTR, and Bounce rate data information. Knowing your traffic quality is crucial in determining which traffic sources are working for you and which ones are just wasting your money. This article explains how to set up your source optimizer.

The exclude/include filters feature in your dashboard gives you control over the traffic sources that appear within your campaigns. With these filters, you can block or allow certain domains or ad zones within your campaigns. The filters can be used on a Global, Ad Type or Campaign level.