#cost per click (cpc)

There are multiple bidding options and strategies out there in the market. All with their respective ups and downs.

As the advertising world evolves new discussions take place every day and CPC vs CPM is no different.

If you’re a publisher and you haven’t yet decided to incorporate native ads into your monetization strategy, you’re missing out! In a time when more and more people are finding their way to ad blockers, it is crucial that you are intentional about tailoring native ads on your website.